TOKYO -- How much did Nintendo pay to land that dream marketing opportunity at the Rio Olympics closing ceremony, where Japans prime minister popped out dressed as the red-hatted plumber Super Mario?Zero.
China NFL Jerseys .The Japanese video game maker behind Pokemon and Zelda got the coveted stage that corporate sponsors pay millions for after they were approached by those creating the festivities for cooperation, not the other way around, says Nintendo Co. spokesman Yasuhiro Minagawa.I want to make that clear. We did not pay, he said in a telephone interview. And we are not going to become Olympic sponsors either.Prime Minister Shinzo Abes emergence in a Super Mario costume was the highlight of the handover section for Tokyo, the host of the 2020 games.The segment was so favorably received in Japan as surprisingly playful and tasteful, given the staidness usually associated with Japan Inc., that Abe earned a new nickname, Abe-Mario.Tokyo city official Masahiro Hayashi said Japans top advertising company Dentsu Inc. was tapped to produce the handover segment, with a total budget for the Rio Olympics and the Paralympics of 1.2 billion yen ($12 million).He refused to say how much Dentsu was paid, or give other details.The city of Tokyo and the organizing committee are under intense pressure to trim costs, which have ballooned over the years, partly because of the weakening yen but also because planning fiascos, such as decisions to redo designs for both the main stadium and the Tokyo 2020 logo.Organizing committee spokesman Motoki Okumura would not give details of the spending for the closing ceremony. Dentsu also declined to comment.Top Olympic sponsors pay millions of dollars to the IOC for permission to promote their brands to a massive global audience. Nintendo just did it for free. With Japans prime minister as their pitchman. Easily the marketing coup of the Rio games, said Bob Dorfman, a sports marketing analyst and creative director at Baker Street Advertising of San Francisco.Purists might feel the commercial branding was a bit overdone, and argue for other ways to promote Japanese culture, according to Dorfman, who has lived in Japan.But gaming and anime are certainly major aspects of modern Japan, and Mario is a universal icon. As someone who doesnt take sports or the Olympics too seriously, I found the whole thing pretty funny and entertaining, he said.---Follow Yuri Kageyama on Twitter at https://twitter.com/yurikageyamaHer work can be found at http://bigstory.ap.org/content/yuri-kageyama
Wholesale China Jerseys . Carey Price didnt, but he still came out on top against one of his rivals for the No. 1 job at the Sochi Games. The Anahim Lake, B.C., native was stellar in making 39 saves in his home province and Lars Eller got credit for a bizarre short-handed winner as the Canadiens defeated the Canucks 4-1.
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http://www.wholesalechinajerseysfootball.com/ . Fernandez, coached in Toronto by former two-time Olympic silver medallist Brian Orser, scored 267.11 points and is the first champion to successfully defend since Russias Evgeny Plushenko in 2005 and 2006. Nathan Buckley has been forced to sell hope for most of his tenure as Collingwood coach.Buckley remains in that same business but is upbeat 2017 will deliver a return to finals, pointing to the Magpies improved form in the second half of 2016.Buckley helped Collingwood reach a preliminary final in 2012, his first year in charge.An elimination final loss followed in 2013 and since then theres been few results for fans to get excited about.Notably the Magpies have won fewer and fewer games every year that Buckley has been coach.Probably a familiar refrain - looking forward and saying our best is good enough. Have a look at this, have a look at that and when we get these blokes back from injury, Buckley said.I feel like Ive been saying that for two or three years.2014 and 2015 we had really good starts and sort of limped to the line with injuries.This year we started poorly ... now were standing up against top-eight teams in the back half of the year.Collingwood fell one goal short of an upset win over Western Bulldogs in round 21 annd next face Gold Coast at Etihad Stadium on Saturday night.
Cheap NFL Jerseys Online. Buckley implored his side to finish the season off strongly.We set ourselves from the bye to draw a line in the season. We were 4-8 at that point and had played inconsistently, he said.Weve grown. Were maturing.Were definitely playing better footy.Weve been competitive against the best sides in the comp for the most part. Weve got a couple of scalps.Buckley is unlikely to recall Travis Cloke, who booted five goals in the VFL after being dropped, and Mason Cox, who is on the cusp of returning from a shoulder injury.We went in with a smaller forward structure last week and were probably more likely to see that, he said.Buckley reiterated his support for Cloke, saying he expects him to be at the club in 2017, but forecast plenty of list changes.When you find yourself on the ladder where we are at the moment, theres got to be changes.
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