One of the most effective forms of advertising on the
Internet today is what is called pay per click advertising. Pay per click is
where you only pay for the ad you placed if somebody clicks on it and
visits
your sales page. In theory
Vladimir
Tarasenko Jersey , this sounds very simple. Unfortunately, pay per
click advertising can eat your sales budget alive if you don't know what you're
doing. Hopefully, the following tips will give you a
decent idea of how to
set up a pay per click campaign, though it is really a lot more complex than
this. My suggestion is to take a good crash course on pay per click advertising
and learn as much as you can.
The most popular pay per click search
engine is Google Adwords. There are others that are not as expensive to
advertise with but the downside is they don't get as much traffic. You have to
decide which is more important to you, costs or traffic.
In the case of
selling a resale rights package, you are unfortunately behind the 8 ball right
from the start. Internet marketing ads are about the most expensive on pay per
click search engines. The reason for this is very simple. The competition for
the consumer's dollars in the attempt to hook them into the latest money making
product is fierce. The top spot in these related categories can run you
several
dollars per click. So if you have a product that's only getting you
$20 profit per sale, you are looking at a closing percentage that is simply
quite unrealistic. However, that doesn't mean you can't
advertise using pay
per click search engines.
For starters, you don't need the top spot. The
truth is, you don't really need anything near the top spot to make sales with
pay per click. It is a known statistic that people using search engines will go
as far as page 3 to find something they are looking for. If they haven't found
it by then, they pretty much give up. Therefor, setting your cost per click to
land you between, say pages 2 and 3 will be more than good enough to get you
some decent traffic. In these
positions, usually between 8 and 16, you can
get away with costs of less than 20 cents per click. Also, if you narrow down
your keywords to just the specific ones for your product, these keywords
probably won't cost much at all. Now you've gotten your costs down to the point
where your required closing ratio is something a little more
realistic.
Also, in placing your campaign you don't want to include the
whole world. In most cases you really only want to reach English speaking
countries such as The United States, England, Australia and Canada.
This
keeps people who probably won't be able to use your product, unless it's
bilingual, from clicking on your ad. This also keeps costs down.
Before
you even begin your pay per click campaign you want to make sure you have your
web site and sales page ready to go. Each click is going to cost you money, site
or no. So the last thing you want to do is spend money on advertising for a
product that isn't finished or doesn't even exist yet.
You want to test
your campaign for about 500 clicks to determine if the product itself is even
sellable. If you're not making enough money in those 500 clicks to at least
cover you expenses and make a small profit then most likely the product isn't
marketable. You may think it is the greatest thing since sliced bread but it's
what the public thinks that matters.
Pay per click can be costly and
risky. But with the proper fine tuning and testing it can be one of the most
powerful forms of advertising on the Internet. It comes down to getting a good
education on the process. Google has a great training section. It should get you
off to a good start.
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Article Source:
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