You worked hard to get a story on your business in a
popular
website or your local paper. Don't let your efforts ends there
--
here are seven tips to help you maximize your online and
offline
publicity: 1) Reprint
Bears Roquan Smith
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products is marketing gold
- it implies that the publication or website has
given its
endorsement. The best part is that you can enjoy the benefits
of
this "third party endorsement" long after the article has
appeared. If
you want to re-print an article from an offline publication in
its entirety,
you must get permission from the publication. Most
publications have special
re-print departments to help you. The same rules apply for stories appearing on
websites. To re-
print, take a screenshot - make sure to include the logo of
the
media outlet. If there is a particularly juicy section of the article
that
you'd like to highlight, make sure to use a "blow-up" quote
to
enlarge and separate it from the rest of the article. 2) Add it to Your
Website What better place to drumbeat your newly acquired media
placement
than your website. If you get a lot of publicity
Bears Jordan Howard
Jersey , set up a
special area (for example, "As Seen In") to
display your
placements. For a great story, highlight it on your
homepage.
Susan Blair does a nice job of displaying her publicity
successes
in her "Articles" section at Note: if a publication displays your
article on its website, make
sure to link to it. Remember to check your link
often - media
websites constantly change. Better yet, take a screenshot
of
your article including the publication's logo
Bears Khalil Mack
Jersey , and place it
permanently in your "As Seen In" area. 3)
Stop the (Electronic) Presses - Mention Your Placement in Your
Ezine If your
business has a regular ezine, by all means let your
subscribers in on your
publicity success. It's human nature to
be attracted to a popular, successful
business or a famous
person. "Celebrity" status is very valuable in and of
itself. 4) Email Existing or Potential Clients Impress your existing or
potential clients by tooting your own
horn with an email alerting them that
you've been published or
seen on TV! Use the power of PR to your advantage.
Advertising is clearly
understood as coming directly from the sponsoring
business and,
as a result, is usually taken with a grain of salt. An
article
initiated (or "placed") by publicity efforts is viewed as
the
product of the reporter who wrote it - an objective
Bears Riley Ridley
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observer whose positive comments about your
business will carry
great weight. For more information on PR versus
advertising, go
to 5) Pitch it Again, Sam! Take your story angle to a
different publication or website -
make sure to bend the angle to match the
publication's editorial
slant or specific reporter's column. DO NOT mention
that the
story appeared in another publication. Why let a reporter
know
your angle has already been reported? If it's newsworthy, the
story
will stand on its own. To learn how to make a story
newsworthy, go to: 6)
"Internal" PR Place your article in a handsome frame and hang it in a
visible
area of your office's waiting area. The story adds legitimacy
to
your business and provides entertainment for your waiting
customers. If
you don't have a waiting area
Bears David
Montgomery Jersey , put the article
behind your desk facing your
visitors or in your meeting room. Make sure to distribute the story to your
employees and suppliers
to build loyalty and company pride. 7) Other
Suggestions * Sales Brochures, Direct Marketing Materials & Trade
Show
Handouts - Like advertising, claims in self-produced brochures
&
mailings are taken with a grain of salt. But, if a
credible
publication makes those same claims on your behalf, make sure
it
gets "front page" placement in your sales materials. * Speech handout: -
One way to keep your speech working for you
long after the chairs are folded
up is to distribute your article
with your business card and company
information to all attendees. * Business card: - Place an important quote from
your article on
your business card.
Bill Stoller
Bears Akiem Hicks
Jersey , the "Publicity Insider", has spent two decades as
one
of America's top publicists. Now, through his website, eZine
and subscription
newsletter, Free Publicity: The Newsletter for
PR-Hungry Businesses
he's
sharing -- for the very first time -- his secrets of scoring
big publicity.
For free articles
Bears Walter Payton
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much, much more, visit Bill's
exclusive new site:
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