Path of Exile continues charting its approach to China von zw1100s Blog
Earlier this coming year, the designers of Path of Exile announced a partnership with Tencent, the greatest game company on earth, to make the online action-role-playing game to China. Grinding Gear’s game is 19th worldwide about the free-to-play massively multiplayer online market, says research firm SuperData, as well as the
POE Goods studio says it's 14.2 million players. Diablo has long stood a following in China, and also, since Path of Exile will be the successor towards the spirit of Diablo 2, Grinding Gear sees a possibility in this growing market — especially since RPGs generated $5.5 billion there in 2015, or 44 percent in the $12.5 billion Chinese PC MMO market, research firm Newzoo told GamesBeat.
And the studio is hoping anytime it goes to China, it might replicate its recent success in Brazil. Path of Exile launched in South America’s biggest game market in December, and general manager and founder Chris Wilson told GamesBeat that Path of Exile doubled its player base with the official, localized version, and it’s hiring people to “do better marketing in your community.”
The lessons from Brazil will also be helping Grinding Gear prep for China.
“We’re gonna do as good as, I think,” studio technical director and cofounder Jonathan Rogers said. “We did a closed alpha recently. The metrics were really good. [Tencent] said they’d never witnessed hours of playtime be that Cheap POE Currency high to get a closed alpha. Obviously it’s just wiped at the end in the test, in order that they were extremely amazed at the level of engagement there. The estimates we’re getting are great. We think it can rival each of our other regions.”
And the studio is hoping anytime it goes to China, it might replicate its recent success in Brazil. Path of Exile launched in South America’s biggest game market in December, and general manager and founder Chris Wilson told GamesBeat that Path of Exile doubled its player base with the official, localized version, and it’s hiring people to “do better marketing in your community.”
The lessons from Brazil will also be helping Grinding Gear prep for China.
“We’re gonna do as good as, I think,” studio technical director and cofounder Jonathan Rogers said. “We did a closed alpha recently. The metrics were really good. [Tencent] said they’d never witnessed hours of playtime be that Cheap POE Currency high to get a closed alpha. Obviously it’s just wiped at the end in the test, in order that they were extremely amazed at the level of engagement there. The estimates we’re getting are great. We think it can rival each of our other regions.”
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