Imagine this:A man scoops up a big slice of pizza with his hand, and ashe pulls it closer towards his mouth fat strings ... cheese drip around the slice and cling ... the rest of the p
Imagine this:
A man scoops up a big slice of pizza with his hand, and
as
he pulls it closer towards his mouth fat strings of
mozzarella cheese
drip around the slice and cling stickily
to the rest of the pie on his plate.
The man takes a bite,
and more hot cheese oozes out, while thick red sauce
and
golden brown pepperoni and round juicy mushrooms bunch up
against his
mouth.
Now how about this:
A woman in a trench coat walks through a
foggy drizzle, then
pauses underneath a street lamp. She looks down at
a
creased card with the words "meet me" in her hand. When she
looks up
again the fog seems to lift Dion Dawkins
Shirt , and she sees him --
standing cold and unsure in front of
the French café. He
sees her and smiles, then at the same moment they
run
towards each other and embrace on the cobbled street. As
they dissolve
into a kiss the drizzle disappears, and shy
beams of sunlight begin falling
on the poignant Eiffel
tower, watching over them and the café and all the
lovers
in the world.
Now, these may seem like the kind of images you
usually see
on tv commercials. As a matter of fact, they ARE.
But as
marketers let's give them each a closer look Zay Jones
Shirt , and
find out what makes them affect not just our minds,
but
also places in our stomachs and our hearts.
The first image is
asking you to order their pizza. The
second is asking you to make flight
reservations to Paris.
Both are offering you tangible products &
services.
But what they're really selling you on -- and what
their
images vividly show -- are the EXPERIENCES they promise
you'll get
when you purchase what they offer.
Because although emotions are at the
heart of all human
decisions, it's EXPERIENCE that catalyzes all emotion.
And
knowing that can help you win most any round of this
marketing
game.
YOUR Product Is An
Experience
-----------------------------
Our lives are made up of strings
of experiences, and they're
what define our memories, awaken our feelings,
and influence
our decisions both personal & professional.
As
business owners Tre'Davious White
Shirt , we need to understand that when clients
start asking
about our products, they're really not that
interested in speed, gigabytes,
or all the flashy buttons
(although they might seem to at first).
At
the heart of all their questions they really need just
one answer: How is
your product going to affect their
lives?
And this question can only
be answered by describing the
experience.
Fairy Tales and Coffee
Mugs
---------------------------
Disney initially defined itself as a
maker of cartoons, then
eventually went into other business ventures as
well.
But now whether you think about movies, or toys Kelvin Benjamin
Shirt , or a trip
to Disneyland, you are clearly aware that
Disney
consistently promises you the same kind of experience:
The chance
to have fun, to play, to make believe and be a
child again.
And for
many adults this is an experience worth saving for,
or travelling hundreds of
miles for -- making Disney a
leader in its field, and a phenomenon in the
marketing
industry.
But suppose you're not as big as Disney Kyle Williams
Shirt , and are offering
something that many other entrepreneurs
also have the
ability to offer?
This was the situation for most coffee
shop owners before
Starbucks entered the scene.
Although they offered
the same thing (coffee & pastries) in
essentially the same way (in cups
and plates), Starbucks
made its mark by opening shop in the busiest cities
and
promising urbanites a distinct experience:
The chance to break
away from the chaos of city life, sink
into a quiet couch with a steaming cup
of coffee, and relax
the hours away without anyone bothering them or asking
them
to leave.
Your Turn
---------
Based on these examples, you
can see how it's entirely
possible to turn any feature into a benefit, and
then
package all your benefits into an emotional experience.
The
question now is LeSean McCoy
Shirt , how do you work in this image
message promise into your
marketing materials?
Here are 3 ways:
1) Show.
Experience your
product through the eyesearsnoseskin of
your client, then translate those
sensations into an image
they can understand.
This "image" may be an
actual photo, a video, or a
compelling paragraph of words. Use them on your
website,
in your ezine, on your pop under ads -- and make sure you
truly
deliver on your promise Tremaine Edmunds
Shirt , so first-time clients become
long term patrons, who in
turn tell others of their
experiences with you.
2) Testify.
When
you use client testimonials, you actually give
potential customers the most
convincing evidence for buying
your products: actual accounts of other
people's positive
experiences with you.
Because a testimonial comes
from someone outside of your
company, it quickly eliminates most prospects'
doubts,
because they're more inclined to accept it's true.
3)
Demonstrate.
With the interactive capabilities of the Internet, it's
now
easier more than ever to actually let potential clients get
a
first-hand taste of what you're offering before asking
them to commit to a
purchase decision.
This act of giving them full control of the process is
a
positive experience (for them) in itself Josh Allen
Shirt , usually leading
to a satisfying ending -- both for the
client, and for you.
So no matter what you're offering -- whether it's
widgets
or ebooks or software or . Jordan 12 For
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