Posted On : Jan-18-2010 | seen (415) times| Article Word Count : 510 |
When evaluating an SEO consultant to hire for your business website there
are many factors to consider. One of the most important of these is keyword
research expertise. An SEO consultant must have an excellent understanding of
how to choose the proper keywords to optimize for your business website.When
evaluating an SEO consultant to hire for your business website there are many
factors to consider. One of the most important of these is keyword research
expertise. An SEO consultant must have an excellent understanding of how to
choose the proper keywords to optimize for your business website. All the time
and work it takes to get a site ranked on the 1st page of Google for a
particular keyword will all be in vain if that keyword does not bring traffic
that converts into sales and leads for your business.
There are 4 primary
components to choosing the correct keywords. If you know what they are then you
will be able to better screen an seo consultant that you are thinking of
hiring.
1. Relevance
The keywords chosen must be relevant to the
content that is on the site being optimized. When someone does a search for a
particular keyword they want to find content exactly matched to that keyword.
The search engines want the searcher to find this content as well. Either the
keywords being chosen for your seo campaign need to match what is already on
your website or the seo consultant will need to create content that will match
the keywords chosen for their relevancy to what services and products you
provide.
2. Traffic
The keywords used to optimize your site need
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general a keyword should be getting at least 100 searches per month.
3.
Competition
Keywords that are relevant and that are getting decent
traffic should also be chosen for the absence of a huge amount of competition.
This will shorten the amount of time it takes to ranked and will lessen the
overall cost of the campaign. A good seo consultant will take this into
consideration.
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Not only should keywords be
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they also need to have commercial intent. This means that the keyword looks like
a keyword someone would use when searching to buy something. For example the
keyword "seo" might be searched mostly by people who are learning about seo. The
keyword "seo consultant" or "seo services" looks more like the type of keyword
that someone looking to hire an seo provider would use - this is what is meant
by commercial intent and your seo consultant needs to be aware of
this.
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Make sure any prospective seo consultant for hire knows how to choose keywords
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