What is the great value of LinkedIn over Facebook in business? Is there a difference? When do you employ one or the other or both? I’ve discovered that some businesses elect LinkedIn; some vouch for Facebook and some use neither. In this article we’ll take a look at the two platforms to help you distinguish which is best for you.
The ultimate decision about which social network to apply lies with your company culture Jihad Ward Jersey , goals and customer. Nonetheless, it’s significant to recognize that you cannot choose “none of the above,” if you want to survive the new digital economy. Therefore, the question is which do we choose and how do we launch?
This post will help you begin to distinguish between the value of LinkedIn for business and the advantage of Facebook for business. In a previous article, I looked at Facebook vs. Twitter.
It helps to understand the evolution of these two platforms to get a visualization of what works best for each. Facebook began as a social networking tool for college students. Launched in 2004 in response to MySpace which linked young people together throughout their high school years, Facebook targeted the student entering a college campus. In the early days it was a social network, similar to MySpace.
LinkedIn began, not as a social network, but as a business network. In contrast to Facebook, LinkedIn disallowed opportunities to post photo albums or to converse freely with the contacts. In the early days, the founders of LinkedIn saw an opportunity to prepare a social media site that was a little less “social” and a little more “professional.”
Even though LinkedIn has expanded with applications to allow for considerable amount of the things we can do on Facebook and Twitter, it maintains its identity as a professional networking community. The restrictions for connection with people on LinkedIn are tighter than either Facebook or Twitter. Those restrictions have been loosened in recent years, but you still must say how you know a person before you can connect.
In the early days LinkedIn began as a job search resource whereas Facebook began as a social site for college students. Headhunters as well as human resource professionals used LinkedIn to identify potential candidates. LinkedIn still serves this purpose, but it has grown to be a lot more than a hotbed for people looking for jobs. An effective professional network of trusted connections gives you a career advantage. Furthermore, the ability to quickly attain access to information and resources in this global economy will give you a significant competitive edge. If you see LinkedIn as merely a place for job hunting, you’ve missed a lot!
Knowing how the two platforms began helps you accept the strengths of each and how you might best capitalize on those strengths.
Value of Facebook to Business:
Mainly a social site. On Facebook you can share as much or as little personal
information as you’d like. You can post photos of yourself and your family or of
your company and employees. Facebook gives you an opportunity to create a
personal as well as professional profile of who you are. People learn more about
you as a person. In sales we talk about the know, like and trust factor before a
sale is made. Businesses that focus on other businesses (B2B) as clients
understand this factor. Facebook gives you a miraculous opportunity to let down
some barriers and aid your business customer know more about you. LinkedIn does
not provide as much freedom for knowing the person beyond a “resume” like
profile as Facebook does.
Versatility. Facebook enables you to set up a
personal profile, a professional profile, a business page or a fan page. You
have all kinds of choices for putting yourself and your business in front of
your customers. People like to feel part of a business. You can enable that by
setting up a fan page for your business or for an unique product that you offer.
LinkedIn only offers one type of profile.
Facebook ads. For business Facebook
gives you the opportunity to purchase a pay-for-click ad to target an unique
niche. These ads are drastically cost effective because you only pay when
someone clicks, and you can restrict how much you’ll pay each given month.
Value of LinkedIn to Business
Search Options. On LinkedIn if you have a big-time number of followers, you
can acquire access to people in certain jobs, industries andor groups that you
would otherwise never have. Unlike Facebook which only allows you to search
friends. LinkedIn lets you hunt for companies, jobs and answers to questions, as
well as for people. For salespeople the ability to hunt for companies and locate
additional network connections within those companies gives you a competing
advantage over others not using LinkedIn to the fullest.
Gain Marksman Status
or Credibility in your field. When LinkedIn began, the QuestionAnswer section of
the site was a proficient place for you to showcase your knowledge. You could
either post a question to the entire LinkedIn population or to segments of the
network. You could answer questions other people posted. Many members answered
questions and became experts in that area. Updated and expanded functions on
LinkedIn enabled members to ask and answer questions within specific groups in
which they are members. By becoming an active giver of information, you create
credibility and trust with a wide range of people. Businesses who employ this
widely establish visibility and credibility for their business. This is one of
the most practical uses of LinkedIn.
Recommendation function. LinkedIn gives
you a great opportunity to showcase the value of your features without
advertising. Businesses who use the recommendation section wisely do just this.
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