Watching Your Competitors To Gain Marketing Edge
Author: Anil Vij
Many site owners never consider that watching their competitors can give them
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visitors. Watching what your competitors are doing, and how they are presenting
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your site should and should not be doing.
The focus of your
site's marketing campaign should be in finding a perfect balance in making your
site appealing to human viewers and easy to crawl by the search engine robots.
While it is important to maintain this balance, there are still many factors
that you must consider when it comes to improving your site's exposure on the
internet. This is where watching what your competitors are doing comes into
play.
The first step in monitoring your competitors on the
internet is to use a database or spreadsheet to record and track their
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non-SEO elements.
It is highly recommended that you create a
spreadsheet that includes the common SEO information, such as PR, incoming
links, SERPs index, and keywords. In Addition you will record notes and
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more useful to their visitors. The types of elements would include but are not
limited to: subscription forms for newsletters, contact and information
requests, surveypoll forms, free downloads or links, chat
tools [url=http://www.cheapnflravensjerseys.com/tyus-bowser-jersey/]Authentic
Tyus Bowser Jersey[/url] , or any elements that would enhance the over all
usefulness of the site.
Once you have this information of your
top competitors, then your next step is to compare the elements of your site
versus the competition. Once you identify elements that could be helpful to your
site visitor, look for ways to add them into your site without appearing to be
copying your competitors, but rather offer it in a way that makes your site more
unique. And it goes without saying that when you see elements that could be
detrimental to your site, or make your site less
useful [url=http://www.cheapnflravensjerseys.com/jaleel-scott-jersey/]Authentic
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ways to either make those elements valuable or omit those elements from your
website.
Article Source: Link
About the Author:
Anil Vij is an Expert Author and an Online Marketing Specialist. Visit http:www.onewaylinkexchange.net for more information.
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