鈥?A duly constituted jury will review the applications online as per the
evaluation criteria prescribed for this stage
鈥?This stage is an entry
qualification stage
鈥?Entries qualified at this stage after due process moves
to second stage of India Design Mark
鈥?The jury is composed of leading
designers and people connected with the profession of design.
鈥?The India
Design Council nominates the jury members based on their qualification and
experience and category of entries received.
鈥?Stage 1 jury process is
completely online
鈥?Each entry is reviewed by 3 jury members
independently
鈥?Each of the 3 jury members award points based on the judging
criteria
鈥?The jury members evaluate the entry based on its
completeness Authentic
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conformance to the judging criteria
鈥?An entry receiving 60 percentage points
is considered to be qualified for stage 2 of the India Design Mark assessment
process
鈥?India Design Mark administration retains the right to lower the
overall minimum qualifying percentage points.
鈥?The juries decision is final
Assessment Criteria
1. USER POTENTIAL (20 POINTS)
路 Demand
路 User centricity
路 Product
future
路 Contextual value
2. AESTHETICS (20 POINTS)
路
Form-function
路 Product semantics
路 Desirability (attractiveness)
3.
DIFFERENTIATION (20 POINTS)
路 Conceptual innovation
路 Operational
innovation
4. TECHNICAL EXCELLENCE (20 POINTS)
路 Execution detailing
5.
SOCIAL RESPONSIBILITY (20 POINTS)
路 Sustainability
路 Enhancing quality of
life
Stage 2
鈥?Only those entries which qualify at the first stage of India Design Mark
are considered during the second stage
鈥?There is separate payment for the
second stage of jury assessment and for exhibition space required to display the
entry.
鈥?For second stage evaluation of entries Authentic
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physical product by the prescribed date.
鈥?The evaluation takes place by a
specially appointed jury for stage 2 as per the evaluation criteria prescribed
for this stage
鈥?At this stage the evaluation happens vis-a-vis the physical
product submitted for assessment as well as the application information
submitted for stage 1 assessment.
鈥?At this stage, each of the entry is
evaluated by a group of minimum three jury members acting in tandem and the
evaluation decision is reached at through consensus
鈥?The entire jury panel
discusses the evaluation decisions of each of the group commonly and an overall
consensus is reached.
鈥?The jury chairman will act as an arbitrator wherever
consensus cannot be reached
鈥?The jury鈥檚 decision is final
鈥?After the
assessment is over Authentic
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received the India Design Mark Authentic
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subsequent days.
Assessment Criteria
1. USER POTENTIAL
(1) Ergonomics
(a) Usability (ease of
operation)
(b) Cognitive focus
(c) User safety
(d) Universal
design
(2) Demand
(a) Consumer acceptability
(b) Ease of
manufacture
(c) Cost effectiveness
(d) Productivity
(3) Contextual
Value
(a) Lifestyle, behavior Cheap
Calais Campbell Jersey , culture
(4) Maintainability
(a)
Product future
(b) Product road map
(c) Future friendly
2.
AESTHETICS
(1) Form-function
(a) Proportion
(b) Emotional value
(perceived value)
(2) Product Semantics
(a) Function based (primary +
secondary function)
(b) Visual appeal (color, graphics etc)
(c) Brand
coherence
(3) Desirability
3. EXECUTION EXCELLENCE
(1) Quality of
build
(2) Surface Quality
(3) Quality of fits & finish
(4)
Execution detailing
4. INNOVATIVENESS
(1) Conceptual innovation
(a) New
to market new to segment
(b) Innovation in product architecture
Or
(2)
Operational innovation
(a) New functionality
(b) Use of new
materials
(c) Use of new process (manufacturing Cheap
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Dawuane Smoot Jersey , etc.)
(d) Effective use of new
technology
(e) New ways to reach consumers
5. SOCIAL RESPONSIBILITY
(1)
Sustainability
(2) Enhancing quality of life
(3) Conserving Resources.
Visit India Design Mark for More Details
Total Views: 52Word Count: 729See All articles From Author
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