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While reviewing site stats, I noticed 18 foreign countries as domain origins.
This prompts my curiosity. Should I hone my marketing efforts to serve these
visitors effectively in their native tongue? My college age daughter studies
French, German, and Spanish simultaneously. The Word "marketing" is an
"American" word she informs me; distinguished in Spanish, German, and French
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Despite
this fact, Kenji Kitao, a professor of English at Doshisha University in Japan,
points out, "English is the major language of news and information...business
and government...maritime communication and international air traffic
control...." English headlines and text appear on more than half of the
newspapers published in the world. Three thousand magazines publish in English
for Indian readers, according to Kitao. If so many read so much
English [url=http://www.tenissuperstarcomprar.com/nike-air-max-95.html]nike air
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multiple language translations for web sites?
Well, web marketing seeks
global participation by its nature. Every villager, whether dressed in a Brooks
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speaks a unique language. Marshall McLuhan, a communication visionary, says "Our
new environment compels commitment and participation." That new environment
includes the Internet.
So, what questions does this idea present?
Perhaps just one: should a webmaster consider multiple languages for a website?
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Yahoo provides local (or village) site translations for 24 countries and ethnic
groups. Further, Yahoo provides state specific sites for every state in the U.S.
Local marketing matters. Just take a look at Yahoo's home page. In fact, a study
by IDC informs us that only 45% of online surfers speak English,
yet 85% of Web pages appear in English.
Most webmasters work solo, or
with a very small staff, and our budgets are smaller yet. We don't have a Yahoo
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1. Check with your site design
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