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The stats so far are extremely promising. In being a OSRS gold publisher for their products and never have to know about esports, influencer management and lots of community management with big events and so on, those are abilities that not many publishers have and execute them well. The concept is we get to use the things we are great at where we've got these basic skills and infrastructure and we will need to do is put in scale and flexibility to them"

There is 1 catch for this new label - Jagex has attempted to release other games before beginning 2010 and - to be frank - which did not go well. When we caught up with all the team behind Partners ahead of the scheme's announcement, they weren't able to supply much in the way of historical circumstance they were relative newcomers to the studio. "I want to be respectful of what has been done before. Publishing is a significant strategy for Jagex.

"When Jagex did it earlier, it was not called Jagex, it was in another construction. It was people. I am not criticising that, I am just pointing out the gaps. We are taking the process of becoming highly incorporated where we are benefitting from the institutional knowledge, skills, processes and technologies that we have shown with RuneScape and Old School on PC and now on mobile. We're benefitting that Jagex has done up to now. This wasn't the case before. Additionally, Jagex has distinct owners today and we're taking a longer-term check into the future. We speak about five years in the future with our parent and sister firms."

Generally - with a few exceptions - it's typical for how pay and get money in runescape new tags to announce some businesses they are working with. Mansell says that rolling out in this manner was to help bring programmers to them. "There is a lot of really fantastic content out there and we want to see as much of it as you can," he says.